Mountain Dew - The History of Dew

In our most recent collaboration with the Mountain Dew brand we were approached to help them present to consumers the history of the brand, from its moonshine-chaser roots to extreme sports and beyond (PS, if you haven’t seen the commercial with a young Brad Pitt, you should totally YouTube that thing). Sub Rosa developed an animated short that takes consumers through the brands history and developed an interactive timeline that let consumers explore the full range of packaging and advertising incarnations from the brand throughout history. The voiceover casting for this piece might have been one of the all-time most entertaining experiences for our team. Yahooooo Mountain Dew!

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md_timeline