Who wants to play H-O-R-S-E with LeBron? That was the question Cub Cadet asked Sub Rosa to help share with consumers. Applicants were encouraged to submit videos that showcased their best “trick shot” for a chance to play against LeBron. Sub Rosa shot a spot that would promote “LeBron’s Trick Shot Challenge” and built the digital experience that housed the campaign. The campaign and the spot received coverage on a variety of news and sports channels and was a great success for the brand in garnering awareness about their partnership with LeBron. The winner won $10,000 in Cub Cadet products and went out to the Venice Beach basketball courts (which you should remember from White Men Can’t Jump) to play against LeBron. Craziest part? The guy BEAT LEBRON two out of three times. While we’re happy for him, we still wish our behind the backboard jumper would’ve put us in the running. We practiced all week on that shot.

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