Sub Rosa has officially completed the first phase of what has been an exciting campaign with L’Oréal for Diesel Fragrance’s Only The Brave. The campaign set out to explore bravery through the lens of the creative community. With live performances from recording artist Common to gallery installations featuring artists from over 20 countries contributing original artwork made exclusively for Diesel, to quite possibly one of the strangest videos we’ve ever produced, the campaign has recognized a great deal of success. Standing tall on the fragrance sales charts for the first 6 weeks since it launched, the Only The Brave campaign has proven that it takes the right amount of heart, mind, and nerve to be brave.
Keep watching as more press and information from the campaign comes alive in the coming weeks. Be Brave.
